INVESTIMENTO PUBLICITÁRIO
RANKING 50 MAIORES SEGMENTOS
COMERCIALIZAÇÃO: LOCAL E NACIONAL	PERÍODO: 01/05/2005 a 31/05/2005
PRAÇA: BELO HORIZONTE	PARTICIPAÇÃO: TV/JORNAL

	TV GLOBO		TV BANDEIRANTES		TV ALTEROSA		TV REDE TV		TV RECORD			INVEST	PARTICIP
	DIARIO DA TARDE		ESTADO DE MINAS		HOJE EM DIA		PAMPULHA		O TEMPO
LJ MOVEL ELETRO	2.734.452	19%	2.898.965	20%	1.226.094	9%	1.872.634	13%	1.716.278	12%		10.448.423	73%
LJ MOVEL ELETRO	25.920	0%	2.276.891	16%	1.183.164	8%	73.785	1%	392.352	3%		3.952.112	27%
											TOT	14.400.535
BANCO	2.841.914	48%	613.981	10%	731.137	12%	359.162	6%	569.346	10%		5.115.540	86%
BANCO	44.352	1%	586.191	10%	65.728	1%	0	0%	128.220	2%		824.491	14%
											TOT	5.940.031
EMPR IMOBILIARI	67.535	1%	431.251	8%	121.415	2%	0	0%	326.343	6%		946.544	18%
EMPR IMOBILIARI	54.876	1%	2.946.640	57%	273.192	5%	103.530	2%	888.135	17%		4.266.373	82%
											TOT	5.212.917
PARTIDO POLITIC	2.513.417	51%	648.745	13%	702.761	14%	593.400	12%	442.851	9%		4.901.174	100%
PARTIDO POLITIC	0	0%	0	0%	0	0%	0	0%	2.736	0%		2.736	0%
											TOT	4.903.910
JORNAL	12.543	0%	2.510	0%	363.835	8%	4.376	0%	312.944	7%		696.208	15%
JORNAL	286.689	6%	3.065.073	65%	341.489	7%	6.908	0%	300.969	6%		4.001.128	85%
											TOT	4.697.336
EMP TELEF MOVEL	1.738.552	42%	277.506	7%	345.366	8%	138.162	3%	288.879	7%		2.788.465	68%
EMP TELEF MOVEL	76.626	2%	909.678	22%	174.853	4%	0	0%	160.916	4%		1.322.073	32%
											TOT	4.110.538
ADM ESTADUAL	1.269.492	43%	471.823	16%	465.851	16%	80.832	3%	72.034	2%		2.360.032	80%
ADM ESTADUAL	49.248	2%	233.700	8%	113.872	4%	67.344	2%	113.625	4%		577.789	20%
											TOT	2.937.821
CONCESSIONARIA	1.353.129	49%	260.797	9%	154.569	6%	198.627	7%	202.612	7%		2.169.734	78%
CONCESSIONARIA	16.200	1%	578.563	21%	4.200	0%	0	0%	0	0%		598.963	22%
											TOT	2.768.697
PROVED INTERNET	868.352	34%	957.146	37%	301.257	12%	32.570	1%	82.395	3%		2.241.720	87%
PROVED INTERNET	55.944	2%	219.929	8%	73.559	3%	0	0%	0	0%		349.432	13%
											TOT	2.591.152
CERVEJA	1.167.965	56%	158.395	8%	149.432	7%	245.237	12%	230.503	11%		1.951.532	94%
CERVEJA	0	0%	128.298	6%	0	0%	0	0%	0	0%		128.298	6%
											TOT	2.079.830
ADM FEDERAL	646.514	34%	77.037	4%	288.215	15%	158.746	8%	338.629	18%		1.509.141	80%
ADM FEDERAL	26.640	1%	238.199	13%	67.224	4%	0	0%	55.965	3%		388.028	20%
											TOT	1.897.169
ASSOC CLASSE	286.044	16%	107.305	6%	759.572	41%	144.899	8%	233.982	13%		1.531.802	84%
ASSOC CLASSE	10.956	1%	224.220	12%	4.530	0%	0	0%	61.533	3%		301.239	16%
											TOT	1.833.041
UNIVERSIDADE	450.197	25%	178.506	10%	53.245	3%	49.434	3%	56.045	3%		787.427	44%
UNIVERSIDADE	36.978	2%	615.446	34%	162.272	9%	5.490	0%	178.514	10%		998.700	56%
											TOT	1.786.127
CARTAO CREDITO	792.341	48%	168.488	10%	388.600	23%	105.096	6%	207.608	12%		1.662.133	100%
CARTAO CREDITO	870	0%	0	0%	0	0%	0	0%	0	0%		870	0%
											TOT	1.663.003
TV ASSINATURA	334.190	20%	1.136.942	69%	9.812	1%	0	0%	12.216	1%		1.493.160	90%
TV ASSINATURA	0	0%	100.485	6%	55.828	3%	4.098	0%	0	0%		160.411	10%
											TOT	1.653.571
EMP TELEF FIXA	940.764	58%	201.233	12%	269.807	17%	68.127	4%	68.926	4%		1.548.857	95%
EMP TELEF FIXA	0	0%	71.136	4%	3.900	0%	0	0%	0	0%		75.036	5%
											TOT	1.623.893
VENDA DIR TELEF	0	0%	21.710	1%	0	0%	1.454.289	97%	0	0%		1.475.999	99%
VENDA DIR TELEF	0	0%	19.440	1%	0	0%	0	0%	0	0%		19.440	1%
											TOT	1.495.439
AUTO NAC	897.074	63%	186.956	13%	121.786	9%	113.892	8%	111.274	8%		1.430.982	100%
AUTO NAC	0	0%	0	0%	0	0%	0	0%	0	0%		0	0%
											TOT	1.430.982
CAMPANHA SOCIAL	1.039.917	74%	81.430	6%	78.306	6%	520	0%	47.399	3%		1.247.572	88%
CAMPANHA SOCIAL	0	0%	164.268	12%	0	0%	0	0%	0	0%		164.268	12%
											TOT	1.411.840
SUPERMERCADO	821.944	59%	208.175	15%	249.882	18%	0	0%	113.983	8%		1.393.984	100%
SUPERMERCADO	0	0%	0	0%	2.100	0%	0	0%	0	0%		2.100	0%
											TOT	1.396.084
REVISTA	303.458	22%	36.357	3%	0	0%	894.180	65%	80.085	6%		1.314.080	96%
REVISTA	0	0%	0	0%	51.068	4%	0	0%	8.704	1%		59.772	4%
			&nbs